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ANTEPRIMA presents "Summer Dream in Colour" featuring KIM CHAEWON of LE SSERAFIM

7 days ago

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ANTEPRIMA unveils the enchanting Spring-Summer 2025 Standard WIREBAG Campaign, “Summer Dream in Colour”, featuring KIM CHAEWON of LE SSERAFIM.
Celebrating joyful self-expression with playful femininity and vibrant energy, ANTEPRIMA’s iconic Standard WIREBAG is reimagined in fresh, tone-on-tone hues and summer-inspired motifs.

KIM CHAEWON brings a charismatic presence and modern sensibility to the campaign, embodying the spirit of ANTEPRIMA. Her natural allure and versatility lend an authentic expression of the brand’s vision – where timeless sophistication meets contemporary style.


Step into a vibrant, joyful celebration of summer and discover the collection at Takashimaya Department Store, Ladies’ Handbags, Level 2.


For more information, please visit www.anteprima.com.


 



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